Tampax Brand Tiger Tampon On Sale Nationally At Fine Retailers
In a rare move the makers of Tampax Tampons have bought sponsorship and marketing rights to the upcoming LSU – Alabama football game. A game many have dubbed the Battle Of The Century. The game will most likely ensure the victor a place at this years BCS Championship. The sponsorship includes several football themed commercials aimed at not only the target demographic of women; but also men as well.
The commercials are computer generated animation, and feature the mascots of both teams facing dire situations and having to utilize Tampax products to survive. There will be five commercials in all with each having a different theme. The Explorer theme focuses on both Mike the Tiger and an elephant trying to find their way to the game after a plane crash. The audience watches as they brave several dangers on their journey and finally come within sight of the stadium only to find their way blocked by the Red River.
The elephant, thinking that there should be no problem crossing the river, begins to wade into the water. Suddenly the calm waters begin to flow much faster and heavier and the elephant is swept away to its doom!
The camera pans over to Mike the Tiger who holds up a box of commemorative Tiger Tampax. He coolly opens the pack and tosses a tampon into the Red River where the flow immediately stops and he crosses easily.
The commercial closes with Mike at the game surrounded by the LSU cheerleaders. A picture of the Tiger Tampax product fills the screen as the announcer reminds the audience that Even the biggest elephant can get swept away; but a smart Tiger is always prepared!”
In addition to the commercials, there will be licensed mugs, bungee cords, tow-ropes, and ponchos. The men’s collection includes a set of car detailing products including sponges, rags, and super-absorbent lint-free drying cloths.
The main focus of the campaign will be on the new Tiger themed tampons which are purple and gold colored featuring the LSU logo.
Alabama fans however, need not feel left out. Kleenex has entered into an agreement to sponsor their team. A Kleenex rep announced that they are releasing Roll Tide Wipes which will be guaranteed to dry any eye on a sad day; even one with big old elephant tears. The product will be test marketed at Saturday’s game due to the anticipated high number of disappointed Alabama fans expected to be in attendance.